The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
Crew
- Director
- Ben Proudfoot
- Producer
- Rachel Greenwald, Ben Proudfoot, Brendan Gaul
- Editor
- Tim Johnson, Monica Salazar
Details
- Studios
- Breakwater Studios, Traverse32
- Countries
- United States of America
- Languages
- English
- Release
- June 10, 2024